Los Primos del Este

Los Primos del Este is a trailblazing six-piece Mexican-American band from North Carolina that has redefined the modern regional Mexican landscape since their formation in 2017. Led by singer-songwriter Geovanni Flores, the group is celebrated for their “chameleonic” sound, masterfully blending traditional norteño, sierreño, and corridos with contemporary elements of country and cumbias. After skyrocketing to fame with viral hits like the 9x platinum “No Es Mentira” and the TikTok sensation “Mami,” the band signed a major partnership with Interscope Records. Continuing their momentum into 2026, they remain prolific innovators in the “norteño sax” genre, following the success of their 2025 albums Luna Del Miel and AMOR DE SUBIDA, as well as high-profile collaborations with artists like Santa Fe Klan and Xavi.